The New Face of Honda

You may have noticed a new face on our website recently. No, he's not a new employee at Tameron Honda. But, he's probably familiar to you, if you watched the 90s sitcom Seinfeld, or if you watch the popular CBS show, Rules of Engagement. He might even sound familiar if you watch Family Guy. That's right, it's funny-guy Patrick Warburton.

In Honda's latest campaign, you'll find Warburton asking car-shoppers if they're "looking for a good reason to buy a Honda."1 You'll find him poking fun at the conventional smoke-and-mirrors campaigns used to sell cars, from impossible-to-read legal jargon in tiny print, all the way to using sex to sell cars. But beyond that, Honda has a pretty simple message: there are plenty of good reasons to buy a Honda.

"In this campaign, we took the values that are core to Honda's brand image - simple, smart and straightforward - and made them really engaging and fun,"1 says Honda Group Creative Director, Jason Sperling. By using honesty that's not usually associated with car manufacturers, Honda cuts through the illusions of advertising to prove the things that make them a stand-out brand.

What are those things? Well, a number of awards from well-respected automobile reviewers, including J.D. Power and Associates, Kelley Blue Book, and Edmunds.com, just to name a few. To learn more about how Honda earned these awards, we invite you to check out goodreasons.shophonda.com.Or, you can stop by and see us at Tameron Honda, 1675 Montgomery Hwy Birmingham, AL 35216. We're happy to answer any questions you might have, compare new Honda models, give your a tour of our gently used cars and arrange test drives.

Source: 1 http://www.marketwatch.com/story/new-ad-campaign-provides-plenty-of-good-reasons-to-buy-a-new-honda-2011-09-12

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